Internet will account for 94% growth in adspend between 2017 and 2020, predicts Zenith

Internet will account for 94% growth in adspend between 2017 and 2020, predicts Zenith
- When it comes to markets, Zenith predicts that only the US and China will contribute 47% of new ad dollars between 2017 and 2020, while the five biggest markets (the US, China, Japan, the UK and Germany), will contribute 57%. It added that big cities are driving global adspend by concentrating ...